Employment Branding, or working to share an organization’s reputation as an employer, has become increasingly important in today’s society, where information is readily available online. For any HR manager, it is an absolute necessity to at least be conscious of your organization’s employment brand. Working hard to shape your organization’s brand in the eyes of prospective employers can be vital in attracting the highest quality recruits. Social Media sites such as Facebook, LinkedIn, and more are core of any online employment branding campaign. However, in order to to execute a truly effective campaign, you’ll need to incorporate more online tools. Here’s a short list of some of the best that can help bring your efforts to the next level.
Social Recruitment Monitor:
This website allows you to filter certain options so you can see which organizations and corporations have the most prominent and effective ongoing employment branding campaigns. Furthermore, you can actually add your organization to the list and track the campaigns success with general overview of relevant metrics. You can compare you organization to your competitors, and determine exactly what they are doing differently.
Most people do not think of employment branding when Google Analytics is mentioned. However, this product is extremely powerful and can provide in-depth insight into the efficacy of certain tactics you may be employing in your campaign. It is quite simple to set up, and relatively easy to understand. With Google Analytics, you can track how and where people are clicking through on your website.
This products helps you track your own efforts, as well as that of your competitors. Specifically, it gives you data on the level of effectiveness of your content marketing and your campaigns on social media sites such as LinkedIn, Facebook, and Twitter.
URL Builders and Cookies
This product creates a unique url for each of your social media ads. While seemingly simple, it helps you easily track how effective each individual ad is converting clicks. It helps you determine which phrases or pictures may be working best, and the Cookies function provides a similar service, but for your company’s website.
Shane Stirling is a seasoned HR & HSEQ Manager in Cairns, Queensland. To learn more about his life and career, please visit his professional website.